by Amy | Apr 15, 2025 | Content Marketing
A survival guide for how to show up online when inspiration ghosts you (AKA how to post when you’re tired) Some days you’re bursting with ideas. Other days… the spark is gone, your brain is mush, and social media feels like a big flashing “NOPE.” But the...
by Amy | Apr 8, 2025 | Content Marketing
If you’re still leaning on “Click here” or “Learn more” as your go-to calls to action (CTAs), you’re not alone—but you are probably missing out on conversions. A great CTA doesn’t just sit politely at the bottom of your page....
by Amy | Mar 4, 2025 | Content Marketing
Why Basic Segmentation is a Snooze-Fest We all know that basic email segmentation—like splitting your list by demographics or past purchases—is better than just throwing spaghetti at the inbox wall and hoping something sticks. But let’s be real: today’s subscribers...
by Amy | Feb 18, 2025 | Content Marketing
So, you need words. Lots of words. Website words, sales page words, email words—words that make people click, buy, and maybe even do a little happy dance because your message just gets them. But here’s the million-dollar question: should you write it yourself or bring...
by Amy | Feb 11, 2025 | Content Marketing
Persuasive copy isn’t about shouting the loudest or cramming in as many exclamation points as possible (seriously, step away from the caps lock). It’s about understanding how people think, what makes them tick, and how to gently guide them toward a decision—without...
by Amy | Feb 4, 2025 | Content Marketing
Let’s be honest—your marketing team is swamped. Between launching campaigns, analyzing data, and dodging last-minute “urgent” requests, writing copy that actually works can sometimes feel like an afterthought. But great copy isn’t just a nice-to-have; it’s the secret...
